'Responsive' conversion of existing Chameleon websites...

12 Apr 2014

If you've got an existing Chameleon website on Version 5 you are now in a position to get your site converted to a 'responsive' design.

What is a 'responsive' design?  

A responsive design means your website re scales for the device that it's being viewed on.  This means that if you viewed your site on a mobile phone, a tablet or on a desktop computer, then it would look different on each device.

What are the advantages of making this conversion from a 'static' to 'responsive' website front end?

The user interface remains the same across all devices and platforms rather than looking fragmented.

Decreased Bounce Rate
Reducing the bounce rate and engaging visitors creating a greater chance of conversion.

Improved Experience
With a responsive site, content scales to fit the device meaning the User Interface (UI) is now suitable for touchscreens too.

Better SEO
Responsive sites have one URL and the same HTML which makes it a lot easier and more efficient for Google to crawl and index content. Responsive design is Google's 'recomended configuration' https://developers.google.com/webmasters/smartphone-sites/details

Future Proof
New devices are constantly being developed. Building a responsive site means you no longer need to consider creating a new site for a new device.

No more zooming
Viewing a desktop website on a mobile can be tricky to navigate with small buttons and unreadable text.

Increase in mobile devices
With 5 Billion mobile phone users worldwide and Smartphone users increasing by a staggering 42% a year, the mobile phone market shows no sign of slowing down.

Flexible Imagery
No longer worry about resizing images for your website as a 'one size fits all' upload is now possible.


Statistical Proof?

Where is the statistical proof that a responsive conversion of my website would be a good idea?

Google Analytics
Your Google Analytics account has key data that you should be referencing regarding the break down of visitors to your website by device: mobile, tablet, desktop etc.

Log into your Google Analytics account (all Reflow Studio websites have Google Analytics installed as standard) and go to ‘Audience’, ‘Mobile’, ‘Overview’ in the left hand navigation.  

On this page there is certain data you should be paying close attention to:

A 'session' is the period of time a user is engaged with your website.  ‘Sessions’ used to be called ‘Visits’ in previous versions of Analytics.  The number of mobile or tablet 'sessions' will likely increase with a responsive design.

Bounce Rate
This is the number of people who leave your site after just one page - Likely to improve on mobile devices if your website is a responsive design

Pages per session
Number of pages viewed in a session – likely to rise for mobile devices if the website is responsive

Session Duration
Amount of time that people spend browsing your site – likely to increase for mobile devices if the website is responsive.

These four markers should illustrate the benefits of making the change to a responsive website.  If you aren’t sure whether there would be a benefit for your business give us a call and we’ll be happy to go through your Analytics data over the phone.


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