CellarVie Magazine

cellarvie wines magazine laid out cellarvie wines magazine and letters

The Project
Reflow Studio was approached by CellarVie Wines to deliver a bespoke magazine.

As a family run, London based, premium wine and spirit specialist that retails online, CellarVie was looking for a different way to approach their existing client base.

Project Purpose
CellerVie wanted to differentiate themselves from their competition and specifically online competition, by demonstrating their expertise through some premium look and feel print design. As an online retailer this approach was different to their traditional methods of marketing and allowed them to follow through ideas that were normally not possible.

With a matt laminated outer, PUR binding and 170gsm internal print stock Reflow Studio designed a beautiful brochure that got across CellarVie's message in a well laid out and concise fashion.  

With a covering letter thrown into the mix the whole package offered CellarVie the opportunity to communicate in a personal way with a large number of clients and cement their reputation as a not just a retailer but also as an authority on wine.  After the brochure was sent out they noted an increase in sales, were contacted by producers regarding advertising in the next edition and received compliments from their client base on the quality of the magazine.