Deuter UK

deuter13 Deuter UK website home page from Reflow Studio deuter-website3 deuter2

The Project

A new UK website for this famous German outdoor equipment manufacturer, print advertising, shop point of sale and animated HTML5 banners.

Project Purpose

The eCommerce website Deuter GB was commissioned to improve brand awareness of Deuter in the UK and to offer the opportunity for direct sales to consumers.

As part of a complete package for the brand and it’s website in the UK, Reflow Studio were also asked to produce digital animated banners and printed brand advertising to build this brand awareness and drive traffic to the new website.


Using all our in house design and development expertise we bought the Deuter product range to life using themed backdrops and through practical and interesting product filtering and product comparison functionality.  Making it easy to refine a large amount of product for different purposes was key for the Deuter GB website.  A tabbed interface that scrolls with the page makes it easy to filter the product groups to find product that is suitable for a particular purpose.

Deuter’s pack back systems are the key differentiator between them and other manufacturers.  To highlight their back systems we implemented a roll over effect on the product category pages that cut between the front and the back of the pack on roll over or tablet ’tap’.  We also implemented HTML5 animations on all the product pages to show the technical benefits of each packs respective back system.  Both of these features provided a subtle but effectively clear picture to the user that this technology is the defining feature of Deuter bags.


The Deuter GB website does justice to one of the oldest and most respected rucksack brands in the world.  Buying through the website is easy, as the filtering system guides users through a complex product range with many features and attributes. As part of concerted advertising campaign the website has increased sales of Deuter packs as the advertising campaign has increased brand awareness.

Visit the website -


Ecommerce, Print, Marketing