Ethical Kidz approached us to make a website that had to be child friendly and very easy to use. With that in mind we used a standard drill down menu system to make the site a doddle to navigate. We also incorporated an icon based ethics guide for each product so that users could see what values each product posseses.
Illustrations from a local Derbyshire artist give the site a unique child friendly look and feel and we integrated these drawings wherever possible into the website.
With a standard set of eCommerce features the Ethical Kidz website integrates with separate third party payment providers (Paypal & Worldpay) to give the maximum number of payment options for users.
Ethical Kidz is making itself an online resource for children’s activities, using the website to demonstrate its expertise and drive user visits. Since launch the website has seen an increase in traffic and a corresponding increase in conversions.
Visit the website - www.ethicalkidz.co.uk