Front Runner Logo

Front Runner 1 Front Runner 2

A new shop opening in Sheffield, Front Runner approached us to give them a brand identity, a website and print and digital marketing support for the launch of their new business.

With a broad range of services all under one roof (running equipment, sports science expertise, injury therapy) it was essential that any identity didn’t lean to heavily towards one area of expertise in particular. No design could appear too sports based, nor could it be too clinical or medical.

Front Runner wanted an identity that was simple and strong and which would look good from a distance, and would be clear when it was on a running top.

Using strong lettering and a bold graphic of a runner the Reflow Studio design team created a strong logo to launch this fledgling business onto the streets and parks of Sheffield.

Visit the website