Front Runner

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The Project

Design a new eCommerce website for a new independent specialist running store located in Hunters Bar, Sheffield.

Website Purpose

The purpose of the Front Runner website was firstly to sell product online. However of almost equal importance was to encourage real world foot fall into the store and build awareness of all the club, running therapy and sports science related services on offer.


In conjunction with the design of the logo the Reflow Studio team gave the Front Runner website a unique and original front end look. This clearly got across the core requirements of the shop and other services.

The product set was divided into groups with the page structure of the site and following this a dynamic filtering system was applied to help narrow product down further on product category pages.  

Front Runner's own review and comments system was implemented on all the product pages so that the unique and specialist in house insight can be got over through the website.  Each product received a standardised set of specifications to make them easy to compare side by side.


Front Runner has a great looking eCommerce website that is now taking sales and generating additional revenue for this local running shop.

Visit the website -