Grivel G22 Crampon Advertising

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Located in the North of Italy this internationally recognised outdoor brand needed print and digital advertising for a particular product - the G22 Crampon.

With a good brief in hand Reflow Studio produced a digital and a print advert which emphasised the core functionality of the product in an interesting and visually pleasing way.

The Print Ad

Never afraid to go the extra mile the Reflow Studio design team took their own photographs of the product to get the exact look and angle that was required. The result? The ad was selected as one of the top three best outdoor industry ads of the year by OCC magazine in their December issue.

The Digital Ad

Produced in HTML 5 this animated banner emphasises the key elements of the product in a visually interesting way to grab the attention of users.