Based in the North of Italy this internationally recognised brand needed a website that would represent it in the UK and be fully eCommerce so it could sell direct to consumers.
The brief included the need for product features and attributes to be clearly displayed and for users to filter the product easily by these features and attributes. With that in mind we developed a dynamic filtering system to lead users to the product best suited to their needs.
There was also a requirement for a ‘technical suitability chart’ that would help users find product that fitted the activity that they were going to embark on. The Reflow Studio design team responded with a graphical chart to illustrate all the different activities Grivel product could be used for. This key element of visual and functional web design helps users to find suitable product as a more interesting alternative to the websites traditional navigation.
Along with the website for Grivel there was also a print and digital advertising campaign to build brand awareness and drive traffic to the website.
The result? Grivel has a UK website that is raising awareness of the brand, is making conversions and is supported by a quantifiable digital and print advertising campaign.
Visit the website - www.grivelgb.co.uk
- Ecommerce, Print