iolani drinks labels 02

The Drink Thing came to us when they decided to create their own brand to address new, emerging and established market opportunities in the no-alcohol, low-alcohol and mid-strength ale market.

Key to the branding of their ale ‘Iolani’ was that this drink should attract younger, gender non-specific customers.  These customers would be a far cry from your stereotypical CAMRA loving real ale drinker!

With this in mind Reflow Studio’s Design Team produced non traditional and experimental logo design to give a modern, contemporary and sophisticated feel to this new ale.  

Working closely with The Drink Thing the team produced a logo that offered a clean, modern and inclusive message that premium ales are accessible to all.