Scarpa® UK

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The Project

Produce a new UK website with appropriate print and digital advertising in support.

Project Purpose

We were tasked with building an eCommerce website to sell Scarpa product whilst promoting the brand and retailers who stock Scarpa in the UK. The website was then to be supported by a range of print and point-of-sale design work.

Solutions

The website was bought to life through a home page design that encourages users to explore the brand and the stories that stem from Scarpa products. With a great brand history section, athlete blog section, wishlist and comparison feature the Scarpa website offered users a range of additional points of interest beyond those of a basic eCommerce website.

Outcome

The number of vistors to the Scarpa website rocketed, the site successfully converts visits to sales, the bounce rate went down and the awareness and understanding of Scarpa as a brand in the UK outdoor community rose.

Visit the website - www.scarpa.co.uk
 

TYPE
Ecommerce, Print, Marketing