SD Properties

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The Project

A new responsive website for one of Sheffield's leading student accommodation providers.

Project Purpose
Reflow Studio was tasked with creating a responsive website that would let students search quickly and easily through SD Properties large portfolio of houses and flats. The objective of the site was to get students to contact SD Properties through the website to arrange viewings.

Though not eCommerce the SD Properties website is built on an eCommerce framework.  Each property is a 'product' with characteristics.  This allowed us to apply filters to help users find the property which suits their needs.  Students can filter by the number of beds a property has, or the number of bathrooms for example. With such a large property portfolio this is essential to avoid laborious searching through lots of properties.

Due to the website's key objective of getting students to contact SD Properties when they do arrive on a property page it's important that they are encouraged to book a viewing.  A 'book a viewing' button was implemented on each property page which quickly allows a student to send a request for a call back to arrange a property viewing. Other contact details are displayed prominently throughout the site to maintain the focus on converting visitors to the site into good leads.

With students living so much on their phones it was essential that the site be responsive so as to give the best experience on a variety of hand held devices.  Reflow Studio implemented a bespoke responsive front end for the SD Properties website which lowered bounce rates for hand held devices and increased the number of students contacting SD Properties through the website.

SD Properties has a responsive website that has increased the numbers of students visiting the site and those that do browse for longer.  This has led to more students contacting SD Properties and therefore letting their properties faster.

Visit the Website -